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Used daily by
An image of Dreelio's dashboard
An image of Dreelio's dashboard

Everything in 1 place

Everything in 1 place

Everything in 1 place

Actionable insights

Actionable insights

Run the business with a new sense of clarity.

Micki gives you the insight to understand what’s happening - and the confidence to decide what happens next.

Run the business with a new sense of clarity.

Micki gives you the insight to understand what’s happening - and the confidence to decide what happens next.

Customer imagery: 39-BC

See the whole business in one place.

Sales, marketing, products, stock, margin, returns and your financial plan - cleaned, connected and kept up to date in one place. No CSV exports. No late-night spreadsheets.

Everything in one place

Multiple stores, markets and currencies

Clean, trusted numbers

See the story behind every number.

Micki shows every number in the context that gives it meaning - your targets, historical performance and the launches, campaigns and promotions that moved it.

Targets and financial plans

WoW, MoM, YoY comparisons

Trade calendar maintained automatically

Get everyone pulling in the same direction.

Micki makes performance visual and easy to understand, giving every team - and every agency - the same goals, numbers and context.

Trade meetings, already prepared

Export board and investor updates

One shared view for teams and agencies

One trusted set of numbers

Comment and collaborate

Start every day one step ahead.

Every night, Micki analyses the whole business, joining the dots between sales, marketing, product, stock, margin and returns. By morning, Micki has found the problems, opportunities and patterns you need to know about - including those you wouldn’t have thought to look for.

Daily briefing, ready by 9am

Analysis across every area of the business

Automatic weekly trade review

Automatic monthly performance review

It all started with
Desmond & Dempsey.

The first version of Micki was built inside D&D, the UK's leading luxury sleepwear brand.

Over months, we worked from their office, sat in their trade meetings and studied how every team used data - the questions they asked, where answers lived, how decisions were made, and when data sped them up or bogged them down.

Everything we learned went into Micki.

Today, more than 30 operators across D&D and other brands continue to help us make it better.

212

days spent with DTC operators

29

trade meetings observed

742k

words of research notes

91M

rows of data analysed

A portrait of a man facing the camera

"It's been a step change - Micki saves double digit hours each week in analysis and gives us huge confidence in the decisions that can move the needle."

Joel Jeffery

CEO & Founder - Desmond & Dempsey

1/3

A portrait of a man facing the camera

"It's been a step change - Micki saves double digit hours each week in analysis and gives us huge confidence in the decisions that can move the needle."

Joel Jeffery

CEO & Founder - Desmond & Dempsey

1/3

All you need to know about Micki

Still can't find what you're looking for?

Try free for 2 weeks.
Be live in 24 hours.

Try free for 2 weeks.
Be live in 24 hours.

"An absolute no brainer" —
Rachel, CEO @ Navy Grey

"An absolute no brainer" —
Rachel, CEO @ Navy Grey

The command centre for founder-led brands.

All rights reserved. Micki.ai is a trading name of Emu Labs Ltd.
© 2026 Emu Labs Ltd. | Company No. 15816197.
128, City Road, London, EC1V 2NX, UK

The command centre for founder-led brands.

All rights reserved. Micki.ai is a trading name of Emu Labs Ltd.
© 2026 Emu Labs Ltd. | Company No. 15816197.
128, City Road, London, EC1V 2NX, UK

The command centre for founder-led brands.

All rights reserved. Micki.ai is a trading name of Emu Labs Ltd.
© 2026 Emu Labs Ltd. | Company No. 15816197.
128, City Road, London, EC1V 2NX, UK